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Dtac Print Ad

Developed an illustration to deliver the positive message of announcing two big telecommunication companies consociated – Dtac and Vodafone. The detailed hand-drawn illustration compiles the many, different stories that audience can enjoy at the same time Client make the message impactful and visually cohering the creation of a new movement with global components and large impacts. Project The colors respond to the DTAC/Vodafone chromatic identity as placing the color in the winds of change. ————————————— 38mmx56mm / Pen, Paper and PCJune 2009 / Dtac Client:CREATIVE JUICE\G1 Bagnkok —————————————
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LG Thailand Washing Machine

BACKGROUND LG Washing Machine campaign intended to respond to the need to communicate to market segment of single, male young adult who started their own independent life and are in need of assistance in managing their home chores. IDEA Target market was reached through a story of a single, young man who is suffering a mysterious “pants attack” that embarrasses him in public all the time which not even his doctor is able to help with. The reason being that his pants were angry at him for washing them in a random brand machine. A solution came with LG washing machine motion.
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IBM “It’s Tough Being an IT Manager”

BACKGROUND A Corporate IT Manager always gets to do the impossible and receives highly requiring tasks from other departments. He is to possess extraordinary qualities and reach to extraordinary technoogies to complete his daily work. IDEA Developed three of the online video multi-ending story (Sales Manager, Social Media Team, Managing Director). If user is to choose the optional story “Ask IBM” the user would get the special contents from IBM as part of IBM market reach and product presentation.
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Bangkok Airways Flyer Bonus

BACKGROUND Bangkok Airways had a plan to launch a new program “Flyer Bonus”. They are looking for an effective presentation to the customer. IDEA To create a personalized, hand-made style stop motion animation to present the beneficial services for loyal customers reflecting on increased baggage benefits, comfort seats, VIP lounge use and much more.
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Josuian “TOTTOTO” TV Commercial

BACKGROUND Josuian is one of the oldest and most established sweets brand in Fukuoka Province, Japan. They have been producing a variety of traditional Japanese sweets. Introducing a new product called “Tottoto” they opted for a campaign creation targeting younger generations. The name of the product “Tottoto” in Fukuoka dialect stands for “Do you keep this?” with unique sounds and cultural contextualization that was intended to be transmitted through the TVC material production. IDEA An animation TVC was developed with a story telling component and unique set of ilustrations. The story voice reinforced the cultural component by repeating the dialect reference for every action. The character design collected local market specifics transmitting behaviors popular among target market. AWARD “Tottoto” received the Shinya Nakajima Award in Kyushu Art Directors Club Award Festival 2012 in Japan. Client Josuian (Japan) Project 60 seconds TVC Role Illustrator, Character Designer Type Character Design, Key Frame
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Ploy Saeng 5

To survive in Musical industry is always tough even music itself is fun. The event hosted by Thailand Creative & Design Center which is a public sector in the ministry of education Thailand to introduce a musical industry in Thailand for young people. Musical Chair is the idea to show both “Fun” and “Tough” of musical industry. Client: Thailand Creative & Design Center 2009
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