About
A Japan-born creative working across advertising creative direction and brand strategy, watercolor and pen illustration, and cardboard furniture making β changing materials and themes while practicing one method: looking again at what’s been overlooked, and drawing out the value hidden within it through close observation.
Where I’ve Worked
Five cities, four countries, three continents — one working method carried across all of them.
Languages
One Method, Every Discipline
The same way of looking — close, patient observation to find value that has been overlooked — shows up whether the subject is a global brand, a page, or a sheet of cardboard.
Visual Communication Design
- Graphic Design
- Illustration
- Visualization
Creative Direction
- Concept Development
- Idea Generation
- Team Management
Creative Strategy
- Data Analysis & Insights
- Creative Brief Writing
- Market & Competitive Research
- A/B Testing & Optimization
Social Impact
Sustainable creation and upcycling under ITOSHIGE STUDIO — turning waste cardboard into lasting design, recognized by Hackaday and the sustainable-design press for its environmental and social impact.
Content Strategy
Building ITOSHIGE STUDIO’s own audience — 194,790 followers and two videos with 5.6M+ combined views.
Digital Reach
Beyond client work, the same storytelling method builds an audience from scratch — proof it performs in the feed, not just the boardroom.
YouTube 49.2K · Instagram 113K · TikTok 19.4K · Pinterest 12.9K · X 38 — via @itoshigestudio
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KAKAZUNI KAKU β “Draw without Drawing”
Visualizing the essentials is not always about how precise you can draw. It’s about how we set the right question, how we see the thing from the right angle, how we craft to tell the story.
My mission is to develop a new way of storytelling as well as deliver the message through the visualization process.
Awards & Recognition
Media Coverage β ITOSHIGE STUDIO
- Hackaday β “Five Different Styles of Cardboard Hinges” (2026 / Online)
- Netlab (ITmedia) β Feature on cardboard craftsmanship, international reactions (2026 / Japan)
- Artshelp β “Itoshige Studio: Taking Cardboard Upcycling to the Next Level” (2025 / Online)
Awards & Press
- Yorokobu Magazine Vol.100 “La equilibrio estΓ‘ en el movimiento” (2018 / Spain)
- Kyushu Art Directors Club Award β Shinya Nakajima Award (2012 / Japan)
- Editor’s Choice @ BIG/BIH (2010 / Thailand)
- dpi Magazine β Japanese Healing Artist (2012 / Taiwan)
- A Day Magazine β Interview about visual communication (2011 / Thailand)
- Communication Art β Interview about visual communication (2011 / Thailand)
- CMNow Vol.149 (2011 / Japan)
- Booooooom.com (2009 / Online)
- Semi-Permanent Book (2009 / Australia)
Workshops & Lectures
- Lecture, International Programme in Communication Design (CommDe), Chulalongkorn University (2016 / Thailand)
- Lecture “Message Design for Communication”, Faculty of Journalism and Mass Communication, Thammasat University (2014 / Thailand)
- Workshop “Visual Communication”, Digital Hollywood Bangkok (2013 / Thailand)
- Workshop “Visual Thinking”, Thailand Creative & Design Center (2012 / Thailand)
Participation
- Fast Expo 2018, Siroco Lounge “Face to Face” (2018 / Spain)
- Artwork Submission, “heART to Heart” project, Central World Plaza (2011 / Thailand)
- Wall Painting “Mellow Thonglor” (2011 / Thailand)
- Speaker, PechaKucha 20Γ20 “Design & Culture Comparison between Japan and Thailand” (2010 / Thailand)
Contact
Nice to meet you. For inquiries about job requests, coverage, lectures, etc., feel free to reach out.