Why Visual Storytelling Creative Thinking Branding Advertising ___ ?

Hi, I’m Shigeru Ito, Japanese multidisciplinary creative based in Barcelona, Spain. Creative Director, Art Director, Design Director and Illustrator.


Creative & Art Direction

The communication idea is not only about how to tell the story. Coming up with the right question is also the key to effective communication design. My approach in the creative process is influenced by my academic background, anthropology with a deep understanding of people’s life and behavior based on the research as well as expertise in the advertising industry.


Through traditional media and digital media, my holistic approach focuses on the balance between a brand-centric and human-centric design that delivers the message in the most effective way at each touchpoint. 


Visualise your message into impactful, strong and meaningful image that people would enjoy the story in it. My unique style of illustration will create a deeper engagement with your audience.

Creative Consultancy

From East to West, my life experience in Japan, Australia, Thailand and Spain have sharpen my approach in connecting the unconnected that make your communication idea work beyond the boundary of cultural backgrounds, language barriers. 
See works

I’d love to hear about your project.
Reach out to me@shigeruito.com
or +34 673 632 483