LG Washing Machine campaign intended to respond to the need to communicate to market segment of single, male young adult who started their own independent life and are in need of assistance in managing their home chores.
Target market was reached through a story of a single, young man who is suffering a mysterious “pants attack” that embarrasses him in public all the time which not even his doctor is able to help with. The reason being that his pants were angry at him for washing them in a random brand machine. A solution came with LG washing machine motion.
Client: LG Electronics Thailand
ECD: Supachai Toemtechatpong
ACD: Napapatch Kantasil
Interactive Design Director: Shigeru Ito
Art Director: Tiabtawan Demonpanda Limjittrakorn
Copy Writer: Prin U-manetr
Business Director: Arunee Rueangwattanaporn
Account Executive: Tang Ngamwattanawong
Agency Producer: Kidthungsamur Thongdang
Film Director: Thongrob Chantarak
Film Producer: Ekarat Wisuttiwan
Production house: Filmlomone