CHALLENGE
Re-connect as trend leader & design-led brands to build new brand perception with Art & Design. Overcome the competition and be the leading brand for both residential & commercial sphere. Coverage of campaign is from Hongkong, Taiwan and south asia region.

IDEA
Formica is more than a laminate, we are more of everything. More heritage, more creative, more inspiration, more possibilities.

DELIVERABLE
Produced 3 videos – Branding video, Commercial video, Interview video.
Developed Online design award framework.

Branding Video, Commercial Video

“Formica For More”

https://www.youtube.com/watch?v=KP1MPFyhIc0https://www.youtube.com/watch?v=G0yqinPaBmw

Commercial Video for Residential product line

“Formica For Me”

https://vimeo.com/652404803

Campaign

Formica Design Award 2018 “Formica For Me”