CHALLENGE
Re-connect as trend leader & design-led brands to build new brand perception with Art & Design. Overcome the competition and be the leading brand for both residential & commercial sphere. Coverage of campaign is from Hongkong, Taiwan and south asia region.
IDEA
Formica is more than a laminate, we are more of everything. More heritage, more creative, more inspiration, more possibilities.
DELIVERABLE
Produced 3 videos – Branding video, Commercial video, Interview video.
Developed Online design award framework.
990
Branding Video, Commercial Video
“Formica For More”
Commercial Video for Residential product line
“Formica For Me”
Campaign
Formica Design Award 2018 “Formica For Me”