Loy La Long (LLL), a hotel located in Bangkok Chinatown area, right up on the riverfront of Chao Phraya river.
Developing a website, applied their concept which is also shown in their name “Loy La Long -let it be, let it go” with the river as a symbolic element. User experience as floating on the river – seamless single-page browsing experience. After launching the website, more than 95% of guestbooks from the website instead of Agoda, Trip Advisor, or other travel agencies.
